Privacy policy.
Updated: 24th July 2025
1. Who We Are
Lakeshield Ltd (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal data is handled securely and in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
- Company Name: Lakeshield Ltd
- Company Number: 12867110
- Registered Office: Labs Atrium, Stables Market, Chalk Farm Road, London, England, NW1 8AH
- Contact Email: enquiries@lakeshield.com
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
- Name
- Date of birth
- Address
- Email address
- Telephone number
- Business or company name
- Job title
- Financial information (such as credit/debit card numbers)
- Credit rating & credit history
- IP address
3. How We Collect Your Data
We collect your personal data in the following ways:
- Via email and telephone communications
- When you fill out forms on our website
- Through the use of cookies and similar technologies when you access our website
- Through use of select third party services, such as credit reference agencies
4. Why We Process Your Data
We process your personal data for the following purposes to:
- Make informed lending decisions in relation to a loan application you have made
- Manage loans through to redemption
- Manage relationships with intermediaries
- Carry out checks relating to our loans, such as with credit agencies
- Meet our legal obligations
- Communicate with you, including marketing our services
- Perform website analytics and improve user experience
5. Lawful Bases for Processing
We process your data under one or more of the following legal bases:
- Contract: to fulfil our obligations under a contract with you
- Consent: where you have given your explicit consent
- Legitimate Interests: to pursue our legitimate business interests, provided your rights do not override these
- Legal obligations: where we are required to process your personal data to comply with a legal obligation (e.g. for accounting, taxation, anti-money laundering, or other regulatory requirements)
6. Sharing Your Personal Data
We may share your personal data with trusted third parties where necessary, including:
- ID and credit reference services
- Solicitors and legal advisors
- Property valuers
- CRM software providers
All third parties are required to take appropriate security measures to protect your data and to process it only for specified purposes.
We do not transfer your personal data outside the UK or EEA.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes it was collected for or to comply with legal, regulatory, or internal policy requirements.
As a guideline:
- Customer and account data: retained for 6 years after termination of services or final transaction
- Marketing data: retained for 2 years after your last interaction with us
- Cookie data: retained according to its type and the preferences you set
We do not knowingly collect or process personal data from individuals under the age of 18. If you believe we have collected such data in error, please contact us immediately at enquiries@lakeshield.com so we can investigate and delete it where appropriate.
10. Your Rights
Under data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your data (“the right to be forgotten”)
- Restrict or object to processing in certain circumstances
- Data portability
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at enquiries@lakeshield.com with your request.
We use cookies to enhance your experience, understand website usage, and improve our services. You can manage cookie preferences via your browser settings.
We may send you marketing communications to inform you of our services, under the basis of legitimate interest. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly at enquiries@lakeshield.com.
We may update this privacy policy from time to time. We will notify you of significant changes via email or website notification.
14. Complaints
If you have concerns about how we handle your data, you can contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: https://www.ico.org.uk
- Telephone: 0303 123 1113